Guilherme Leal

I pretty much believe, as everyone in the B Team does, that business must succeed beyond the bottom line. More important than profits is how you get to them. Measuring financial earnings and losses only is definitely not enough and has led us astray from creating a better world for all.

We have serious challenges regarding climate change, unsustainable use of natural resources, water scarcity, loss of biodiversity, forests and farmland. Not to mention the huge inequality still prevailing in several parts of the planet.

If a man made himself an expert in any particular branch of human activity, there would result the strong tendency that a peculiar aptitude towards the same branch would be found among some of his descendants.