Greg MacGillivray

My goal is that after seeing 'Grand Canyon,' every person in the audience will go home knowing they have to conserve water: even something as simple as installing a low-flow toilet or showerhead, or turning off the faucet while they're brushing their teeth.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?