Giulio Douhet

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.

I remember Detroit feeling really unsafe, feeling scared a lot. Our house was broken into, our car was stolen, we had to get a watchdog, we would get beat up in the street, I had my bike stolen. There was just a lot of real anarchy on the streets and sidewalks.