George Packer

The constellation of opinion called the blogosphere consists, like the stars themselves, partly of gases. This is what makes blogs addictive - that is, both pleasurable and destructive: They're so easy to consume and so endlessly available.

You've probably heard the stories about how io9 got its name. And maybe you know that io9 co-founder Charlie Jane Anders and I were inspired by Kathy Keeton, whose groundbreaking magazine 'Omni' combined coverage of real science with science fiction. But what you probably don't know is how unlikely it was that io9 ever succeeded at all.