George Packer

The constellation of opinion called the blogosphere consists, like the stars themselves, partly of gases. This is what makes blogs addictive - that is, both pleasurable and destructive: They're so easy to consume and so endlessly available.

The original entrepreneur may initiate the initial purpose, but, in a sense, like a parent that has children, the children have their own destiny, and at some point, that can veer off away from the wishes the parent might have for it.