George Packer

The constellation of opinion called the blogosphere consists, like the stars themselves, partly of gases. This is what makes blogs addictive - that is, both pleasurable and destructive: They're so easy to consume and so endlessly available.

It is only when you watch the dense mass of thousands of ants, crowded together around the Hill, blackening the ground, that you begin to see the whole beast, and now you observe it thinking, planning, calculating. It is an intelligence, a kind of live computer, with crawling bits for its wits.