George M. Church

When something like personal genomics or synthetic biology suddenly appears - it seems to suddenly appear - we might have been working on it for 30 years, but it seems to come out of nowhere. Then you need strategies for engaging a lot of people and thinking about where it will be going in the next few months or few years.

My inbox and doormat are full with emails and letters from people who want me to endorse their Higgs board game or to inaugurate the walkway of their new office atrium. There's even a microbrewery in Barcelona which wants to know what my favourite beer is so they can brew a similar one in my honour. It is quite mad.

My inbox and doormat are full with emails and letters from people who want me to endorse their Higgs board game or to inaugurate the walkway of their new office atrium. There's even a microbrewery in Barcelona which wants to know what my favourite beer is so they can brew a similar one in my honour. It is quite mad.