George Herbert Mead

Take the situation of a scientist solving a problem, where he has certain data, which call for certain responses. Some of this set of data call for his applying such and such a law, while others call for another law.

I have a company in the U.K., a performance-capture studio. We're looking to push the boundaries of performance-capture technology in film and video games, but also in live theater, using real-time performance capture with actors onstage, and combining that with holographic imagery.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.