Geoff Mulgan

The end of life is likely to be an important focus for innovation. Most people die in hospitals, tied up with tubes and with their bodies pumped full of drugs. Yet most would rather die at home and with more control over the timing and manner of their death.

I don't really remember the day we lost our home in the floods, but looking back I can understand how devastating it was for my parents. I was only six, so I remember us having to move to Adelaide - but not much of the actual day and night of the flood. We had to start all over again and my parents opened a cafe.