Genevieve Gorder

You forget how many people watch TV until you come into a town like this. Everybody knows you, and I'm always humbled, especially when there are 500 little kids who all have their hair done like yours and want to be designers.

I think taking design out of the studio and really having a relationship with the people that you're making it for really convinced me of how powerful a thing design is. It's not just an aesthetic decoration.