Genevieve Gorder

You forget how many people watch TV until you come into a town like this. Everybody knows you, and I'm always humbled, especially when there are 500 little kids who all have their hair done like yours and want to be designers.

I think taking design out of the studio and really having a relationship with the people that you're making it for really convinced me of how powerful a thing design is. It's not just an aesthetic decoration.

It is only when you watch the dense mass of thousands of ants, crowded together around the Hill, blackening the ground, that you begin to see the whole beast, and now you observe it thinking, planning, calculating. It is an intelligence, a kind of live computer, with crawling bits for its wits.