For all their expertise at figuring out how things work, technical people are often painfully aware how much of human behavior is a mystery. People do things for unfathomable reasons. They are opaque even to themselves. Gary Wolf awarebehaviorexpertise share on social
Human attention is limited, and a massive number of newly browsable books from the long tail necessarily compete with the biggest best-sellers, just as cable siphons audience from the major networks, and just as the Web pulls viewers from TV. Gary Wolf attentionaudiencebig share on social
Our experience in fooling around with the genes of mice has taught us that many of the traits that interest us are not definite products of specific mutations but emergent phenomena arising from extremely complex interactions between genes, environment, and life experience. Gary Wolf arisecomplexdefinite share on social
The history of using mice to stand in for humans in medical experiments is replete with failures. Gary Wolf experimentfailurehistory Change image and share on social
The self is just our operation center, our consciousness, our moral compass. So, if we want to act more effectively in the world, we have to get to know ourselves better. Gary Wolf actcentercompass Change image and share on social
Millions of us track ourselves all the time. We step on a scale and record our weight. We balance a checkbook. We count calories. But when the familiar pen-and-paper methods of self-analysis are enhanced by sensors that monitor our behavior automatically, the process of self-tracking becomes both more alluring and more meaningful. Gary Wolf allureanalysisautomatically share on social
Though social eugenics was discredited long ago, we still often think of the genome in quasi-eugenic terms. When we read about the latest discovery of a link between a gene and a disease, we imagine that we've learned the cause of the disease, and we may even think we'll get a cure by fixing the gene. Gary Wolf agocurediscovery share on social
Being a 911 operator means balancing seemingly contradictory skills. On one hand, operators have to be fanatically precise and well-organized. On the other, they must be able to establish rapport with panicky callers. Gary Wolf balancecallercontradictory share on social
If national safety - the ability to respond to hurricanes, terrorist attacks, earthquakes - depends on the execution of explicit plans, on soldierly obedience, and on showy security drills, then a decentralized security scheme is useless. Gary Wolf abilityattackdecentralize share on social
During a large disaster, like Hurricane Katrina, warnings get hopelessly jumbled. The truth is that, for warnings to work, it's not enough for them to be delivered. They must also overcome that human tendency to pause; they must trigger a series of effective actions, mobilizing the informal networks that we depend on in a crisis. Gary Wolf actioncrisisdeliver share on social