From age 16, I lived and breathed wine. I read every magazine and book about wine. Gary Vaynerchuk agebookbreathe Change image and share on social
Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. Gary Vaynerchuk blogbrandbuild share on social
Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user. Gary Vaynerchuk continueendengage Change image and share on social
Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. Gary Vaynerchuk bondbrandcomfort Change image and share on social
Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine. Gary Vaynerchuk alienbigcar share on social
Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built. Gary Vaynerchuk bookbrandbuild share on social
The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply. Gary Vaynerchuk businessdaygrow share on social
People don't want to embrace culture shifts because it's not going to happen in the next 20 minutes. Gary Vaynerchuk cultureembracehappen Change image and share on social
I'm not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I'll say, 'It tastes like chicken.' I mean, that's not what people think of when they think of wine, but that's what it tastes like to me and it hits home. Gary Vaynerchuk afraidcallchicken share on social
People are chasing cash, not happiness. When you chase money, you're going to lose. You're just going to. Even if you get the money, you're not going to be happy. Gary Vaynerchuk cashchasehappiness Change image and share on social
