Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem. Gary Vaynerchuk bordeauxbrandcare Change image and share on social
When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way. Gary Vaynerchuk computerlaunchmarket Change image and share on social
Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. Gary Vaynerchuk bondbrandcomfort Change image and share on social
I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage. Gary Vaynerchuk advantagebottomcare Change image and share on social
My natural inclination to be improv rather than an educated character serves me well. Gary Vaynerchuk charactereducateimprov Change image and share on social
I went online with winelibrary.com in July of 1997; that was my first professional online play. Gary Vaynerchuk julyonlineplay Change image and share on social
I have no interest in going to Egypt and seeing the pyramids. I'm just not that kind of dude. Gary Vaynerchuk dudeegyptinterest Change image and share on social
Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars. Gary Vaynerchuk applebillionbuild Change image and share on social
People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.' Gary Vaynerchuk comfortablecoolgoogle Change image and share on social
