Friedrich Nietzsche

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

It doesn't have to be a mountain you have to be climbing. I hope to change people's opinion about Saudi in general and Saudi women and Saudi women's opinion about themselves. I really hope they can step out of their comfort zone and just dream: try to push your limits.