Fred Silverman

You find a personality whom you think the TV audience will embrace and find a format that is tailor-made for the personality. In the case of Andy Griffith, we moved the personality of a wily country shark - a funny and shrewd guy - into another arena. In this case, he is a lawyer, and it is a dramatic series.

The first sales meeting I made was for the television movie 'Farrell for the People.' I walked into a conference room at NBC that I had built. It was my memorial conference room. There were 10 people at the meeting, and by habit, I sat at the head of the table.