Fred Seibert

I come from a time when pop music was the coin of the cultural realm and in a certain way was the only coin of the realm; movies didn't matter as much, and not TV - it was all about pop music. In the era when I started - which was the early '60s - it was all about singles leading to albums.

Up until the time Turner Broadcasting bought Hanna-Barbera, it was essentially an independent studio whose planning cycle had to be nine months. You got a pickup in January, and you put it on the air in September. That's been the cycle.

Castle Rock and New Line each have their strengths, but the great thing about New Line is that they are a real focused-market, niche-market player who understand franchises. They probably understand the franchise business in motion pictures better than anyone else out there.