Ferran Adria

When people arrive at El Bulli, everybody goes through the kitchen. It's a way of making them feel at home. When they leave, the only thing I ask is whether they've been happy. Everything in between, I don't particularly care.

I can say with a solid degree of authority that I am a selfish person. I spontaneously forget the names of more people than not, unless I want to make out with them. I will take the last square of toilet paper off the roll without thinking twice. I tip taxi drivers so poorly I'm amazed none of them have run over my foot while speeding off.

The standardization of world culture, with local popular or traditional forms driven out or dumbed down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization.