Fernando Alonso

I am very proud of what we have built in Spain, because it is not a traditional Formula 1 country. I think we have found passionate fans, and built up a strong culture for the sport - and things are improving every day, with more and more people getting interested.

Working with franchises can be challenging, but at the same time I really did enjoy working on 'Star Wars,' for example, and I have done a lot of 'Dungeons & Dragons' games, but I still enjoy it very much.