Federico Fellini

I always had a struggle, which I still do, when you're playing a character and it's not necessarily your morals or your values. You're playing a character, but the way the media will sometimes ask you if these are your opinions, you know - they make you responsible for that, and I take issue with it because I don't believe in censorship.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.