Fatima Siad

The Broken Bow group is such a great family and seem like a group of tight-knit people. When I looked for a new label, I wanted to feel I could trust everybody. I wanted motivation to be at an all-time high.

I don't think fashion has to change every five minutes. I'd like these to be clothes you can wear for a long time - ten, 20 years; pass on to your daughter. Why buy vintage when you can open your own closet!

I was always anti-marriage. I didn't understand monogamy. I couldn't figure out how that could last. And then I met Bryn and I started to understand the beauty of constancy and history and change and going on the roller coaster with someone - of having a partner in life.