Fabrice Grinda

If you're CEO of a company, you have to be a public person. You're speaking to the press, you're speaking to investors, you're speaking to employees, you're the public face of the company and so kind of naturally you become more extroverted, more outwards facing.

Is the button white or orange or green or yellow? Does it say 'sell', or 'sell now', or 'on sale' or 'for sale'? You test, you test, you test and most of the ideas you try fail and so I would argue I failed my way to success.

I want to tell mayors, county chiefs and heads of big companies: don't just chase GDP growth; don't chase the biggest profits at the expense of our children and grandchildren and at the cost of sacrificing our ecological environment.