Eric Schmidt

If you look at the history of technology over a couple hundred years, it's all about time compression and making the globe smaller. It's had positive effects, all the ones that we know. So we're much less likely to have the kind of terrible misunderstandings that led to World War I, for example.

The historical novelist has to consider what has actually happened, while the SF writer is dealing in possibilities, but they are both in the business of imagining a world unlike our own and yet connected to it.

Though builders may build, in the main they follow the plans of architects. Teachers teach, but they must have a text. Politicians govern, but only upon the flow of commentary that raises them up or casts them down.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.