Ellie Kendrick

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

My father was born in Amsterdam in a highly religious family. He was in Amsterdam, and he went into hiding right near where Anne Frank was. He was a theoretical physicist and the last Jew to get a Ph.D. in Amsterdam.

I had an instinctive feeling that the people who have little or no school training should have something coming into their homes weekly which dealt with their problems in a simple, helpful way... so I wrote in a plain, common-sense way on the things that concerned our people.