Ellie Goulding

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

I came from a folk-family background. Although we weren't really the all-singing, all-dancing-around-the-piano folkies or anything like that, there is that idea of singing and playing with your parents and your family and your cousins.