Eliot Schrefer

When I was a teenager, what I most wanted to read were fantasy novels. Not Tolkien and Malory, but sword-and-sorcery pulp. I craved glowy blue magic, chainmail bikinis, dragons with unpronounceable names.

What SAT tutoring does is it invisibly alters the admissions pool so a school could try to be as egalitarian as they can, but if a student is SAT-tutored, and their score goes up 200 points in a year, and the college admissions committee has no idea that the student got tutored, all of a sudden it's shifting the pool back toward old money.

At Horace Mann High School in affluent Riverdale, New York, one of the top schools in the country, those who receive double time on tests are plentiful enough to qualify as their own segment of the student body. Known to their peers as 2Ts, they participate in the same activities, get the same grades, and attend the same range of colleges.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

One of the things I wonder is whether it's good that the whole free model makes a lot of people listen to more of your music. I'm wondering if it devalues it, it becomes disposable, because you can get it so easily.