Eliezer Yudkowsky

The purpose of a moral philosophy is not to look delightfully strange and counterintuitive or to provide employment to bioethicists. The purpose is to guide our choices toward life, health, beauty, happiness, fun, laughter, challenge, and learning.

Software options proliferate extremely easily - too easily, in fact - because too many options create tools that can't ever be used intuitively. Intuitive actions confine the detail work to a dedicated part of the brain, leaving the rest of one's mind free to respond with attention and sensitivity to the changing texture of the moment.

There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell.