Edward Bok

The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.

It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.

We're simple-minded, the team at Hulu, which is, we think if we can obsess over quality and build a better mousetrap, that good things will happen. Users will adopt the service, advertisers will see great value in it, and that's what we're seeing.

My first job in TV was hosting this young teen magazine show, and all these high school teenagers showed up from all over Sacramento, California, and they chose four of us to host the show, two boys and two girls. And of the two girls, I was kind of the perky smart one and the other girl was the pretty one.