Edmund Waller

Vulgar and common persons, as they carry nothing out of this world, so they leave nothing in it: they receive no eminency in their birth, they acquire none in their life, they have none when they die, they leave none at their death.

It is not as though the process of production holds any mystery for me, I know exactly what it involves and I know the predominant concern in shooting one of those things is production values - or as they would say, seeing it all up there on screen.