Edgardo Osorio

I have so much fun because I love to meet the women who wear my shoes and meet the clients. That, to me, is the best part - getting to know the faces of the people who actually wear my shoes and getting to have a conversation with them.

I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.