Edgardo Osorio

I have so much fun because I love to meet the women who wear my shoes and meet the clients. That, to me, is the best part - getting to know the faces of the people who actually wear my shoes and getting to have a conversation with them.

Shoes are very emotional. For women, they carry the message that you want to give to the world. One day you want to be sexy, or super powerful at your job - you wear a great pump. If you want to be on-the-go and running after your kids - you wear a great flat.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.

I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.