E. W. Howe

The historical novelist has to consider what has actually happened, while the SF writer is dealing in possibilities, but they are both in the business of imagining a world unlike our own and yet connected to it.

When I was young, my family didn't go on outings to the circus or trips to Disneyland. We couldn't afford them. Instead, we stayed in our small rural West Texas town, and my parents took us to cemeteries.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.