Domo Genesis

Once I could drive, I spent all my time in the city going to metal shows. I missed the first couple of Metallica shows because I was lame. By the time I got into them, they were playing places like the Kabuki.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.

I haven't checked this out yet, but one of our guys told me we have a counselor within 45 minutes to an hour of most small businesses in this country. That's really powerful. I call it our bone structure.