DJ Khaled

I feel real good because it's about representing the young world and how to uplift each other and how to push us to be greater and make sure we don't fall or get trapped or get in trouble, you know what I mean. Stay focused, you know what I mean.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.