David Sax

Gribenes have been referred to as Jewish popcorn or kosher pork rinds. It's basically chicken skin fried in schmaltz. They're crispy and mixed with fried onions. I'm telling you, when you have it with chopped liver, it's the most incredible thing because you get this crunch and this surge of chicken flavor.

In 2009, novelty toymaker Maxfield & Oberton released Buckyballs, sets of curiously powerful magnetic marbles that became the most popular cubicle toy since the Rubik's Cube, selling more than 2 million units in 15 countries.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

I have a lot of stands on a lot of political issues. I'm very big on campaign finance reform. I still think most Americans aren't aware of how the dumping of big corporate dollars and private donor dollars has totally corrupted the political system and taken it away from them.