David S. Goyer

It took a while for the first 'Blade' to get made, and Marvel decided they liked the Whistler character so much, when Blade guest starred on the 'Spider-Man' cartoon, they put Whistler on the cartoon, and the movie hadn't come out yet.

'Batman Begins' came out and it was really successful, and it had gritty naturalism. And suddenly... I can't tell you how many movies I was pitched where it was, 'We want to do what you did with 'Batman' but with 'Teenage Mutant Ninja Turtles,' or whatever.

The current approach that psychiatry takes almost ignores social worlds in which mental health problems arise and tries to become highly biomedical like other branches of medicine such as cardiology or oncology. But psychiatry has to be far more embedded in people's personal and social worlds.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.