David Rusenko

For Web-based services, owning the .com is very important when considering search and discovery. But consider your channel. For companies playing in the mobile app space, the dot com may be less important - it's about status and searchability in the app store.

The historical novelist has to consider what has actually happened, while the SF writer is dealing in possibilities, but they are both in the business of imagining a world unlike our own and yet connected to it.