You have to think of a restaurant as a series of impressions. But what makes my job so great is there's no one answer that's right for every restaurant. David Rockwell answergreatimpression Change image and share on social
I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions. David Rockwell brandfeltfreeze Change image and share on social
Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent. David Rockwell challengefigureinvent Change image and share on social
I like entertainment and think mastery is good, though I don't feel like a master. If a theme means having a story that's legible, then that's certainly what we do. But we don't treat design as an add-on layer. David Rockwell adddesignentertainment share on social