David R. Ellis

No, we always had something to do because I did all the wave runners and jet skis and boats approaching the atolls and stuff like that, so you could do that without showing the actual atoll or the set that you're going towards, but detailing all those guys racing towards it.

It's just about going out and getting the shot, so I have a great understanding of how to execute it, so that really helps me, and also having a good understanding of all the action that I'm shooting, it helps me in determining how I'm going to capture it.

Well, there's no question that the law passed in 1996 was flawed. It deregulated the wholesale market, meaning the price that the utilities had to pay energy companies for power, but not the retail market.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.