David Nevins

So much of television is incredibly predictable. You watch the first five minutes and you know where it's going to go. If you can just create an element of surprise in both the storytelling and tone of a show, you're going to be way ahead of the pack.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?