David Charvet

People like reality; I think it's always happened from the Roman times, when people used to go to a coliseum and watch people compete against each other. I think networks and cable channels find it an easier way of producing and putting things together, because people will watch it and it's cheaper.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.