David Cassidy

Once they began doing 'Celebrity Apprentice,' apparently the audience wasn't that keen on the ordinary apprentice. That is probably the best indictment with our fascination with celebrity in our culture, which drives me crazy.

We need to look to our laurels a bit with television in this country. I don't think enough risks are being taken in drama television in the U.K., and I think a lot of programme makers are underestimating the intelligence of the viewing public, basing it all on ratings.

When I have a creative insight, there is a high. I think back in the day, I made music as much as I did because it made me feel so good. I think you could argue that there is a creative addiction - but, you know, the healthy kind.