David Axelrod

I see my job simply as helping disseminate the message of Barack Obama, working with the communications team to make sure that we're true to the ideals and the values and the programs that he wants to advance in this country. And that's the extent of my involvement.

Some of the reasons John McCain lost in 2008 were his lackluster campaign, his refusal to showcase Obama's extreme liberalism and, thus, his failure to demonstrate why he would make a better president than Obama.