In the old days... it was a basic, cardinal fact that producers didn't have opinions. When I was producing natural history programmes, I didn't use them as vehicles for my own opinion. They were factual programmes. David Attenborough basiccardinalday share on social
I mean, it is an extraordinary thing that a large proportion of your country and my country, of the citizens, never see a wild creature from dawn 'til dusk, unless it's a pigeon, which isn't really wild, which might come and settle near them. David Attenborough citizencountrycreature share on social
People must feel that the natural world is important and valuable and beautiful and wonderful and an amazement and a pleasure. David Attenborough amazementbeautifulfeel Change image and share on social
People are not going to care about animal conservation unless they think that animals are worthwhile. David Attenborough animalcareconservation Change image and share on social
Natural history is not about producing fables. David Attenborough fablehistorynatural Change image and share on social
If my grandchildren were to look at me and say, 'You were aware species were disappearing and you did nothing, you said nothing', that I think is culpable. I don't know how much more they expect me to be doing, I'd better ask them. David Attenborough awareculpabledisappear share on social
It is vital that there is a narrator figure whom people believe. That's why I never do commercials. If I started saying that margarine was the same as motherhood, people would think I was a liar. David Attenborough commercialfigureliar Change image and share on social
I had a huge advantage when I started 50 years ago - my job was secure. I didn't have to promote myself. These days there's far more pressure to make a mark, so the temptation is to make adventure television or personality shows. I hope the more didactic approach won't be lost. David Attenborough advantageadventureago share on social
I don't run a car, have never run a car. I could say that this is because I have this extremely tender environmentalist conscience, but the fact is I hate driving. David Attenborough carconsciencedrive Change image and share on social
I'd like to see the giant squid. Nobody has ever seen one. I could tell you people who have spent thousands and thousands of pounds trying to see giant squid. I mean, we know they exist because we have seen dead ones. But I have never seen a living one. Nor has anybody else. David Attenborough deadexistgiant share on social
