Dave Obey

Experience burned into me the conviction that access to education ought to be based on how much you are willing to learn and how hard you are willing to work, not on how many dollars your family has in their bank account.

I do read a lot, and I think in recent years the ratio between the amount of non-fiction and fiction has tipped quite considerably. I did read fiction as a teenager as well, mostly because I was forced to read fiction, of course, to go through high school.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.