Daniel Kahneman

People are very complex. And for a psychologist, you get fascinated by the complexity of human beings, and that is what I have lived with, you know, in my career all of my life, is the complexity of human beings.

You know, the standard state for people is 'mildly pleasant.' Negative emotions are quite rare, and extremely positive emotions are rare. But people are mildly pleased most of the time, they're mildly tired a lot of the time, and they wish they were somewhere else a substantial part of the time - but mostly they're mildly pleased.

I think prejudice has gotten to a point where a lot of people hold biases in their mind and don't even realize that they're doing it, because it's deeply ingrained in the fabric of what it means to be an American.

While there have been terrific advances in the state of technology around heuristics, behavior blocking, and things like that, technology is only a part of the approach to solving the problem with the more important aspect involving putting the right process in place.