Daniel Everett

One of the saddest things I've seen in Amazonian cultures is people who were self-sufficient and happy that now think of themselves as poor and become dissatisfied with their lives. What worries me is outsiders trying to impose their values and materialism on the Piraha.

In my office in Jerusalem, there's an ancient seal. It's a signet ring of a Jewish official from the time of the Bible. The seal was found right next to the Western Wall, and it dates back 2,700 years, to the time of King Hezekiah. Now, there's a name of the Jewish official inscribed on the ring in Hebrew. His name was Netanyahu.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.