With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company. Daniel Ek advicebigcompany Change image and share on social
In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing. Daniel Ek facebookfactfriend share on social
There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before. Daniel Ek bigconsumeillegally Change image and share on social
Music isn't like news, where it's what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as relevant to someone today as the latest Ke$ha song. Daniel Ek 1960sagohappen Change image and share on social
I'm not an inventor. I just want to make things better. Daniel Ek inventormakething Change image and share on social
This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it. Daniel Ek artistbrunocommunicate Change image and share on social
At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music. Daniel Ek democraticallymusicmusician Change image and share on social
With Spotify, people don't get it until they try it. Then they tell their friends. Daniel Ek friendpeoplespotify Change image and share on social
The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.' Daniel Ek mainmusicpay Change image and share on social
There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music. Daniel Ek artistbillionbring share on social