Daddy Yankee

Our aim is to establish El Cartel as not just another tequila but part of the club and party lifestyle. There are several songs where I mention the brand name, and a lot of these party songs go hand in hand with the concept of Cartel Tequila.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?

I want to tell mayors, county chiefs and heads of big companies: don't just chase GDP growth; don't chase the biggest profits at the expense of our children and grandchildren and at the cost of sacrificing our ecological environment.