Cullen Bunn

Horror used to be one thing, and I think that's starting to broaden - there can have subgenres, and other things can be going on in a horror story. In comics, you'll never get the 'Boo' effect in a comic; you can go for mood, atmosphere and personal tragedy to build the horror elements and sense of dread.

The most fascinating powers don't mean a thing if the guy's poorly motivated or dull, and the most generic powers won't hurt a well-motivated character. Personality and motivation are what make Magneto, Magneto and not Cosmic Boy. The powers work for him, but it's his motivation that makes him the character he is.