Craig Kelly

While I will always have the utmost respect for the superhuman out-of-bounds freestyle and extreme stunts that seem to continually progress beyond our imaginable limits, my highest appreciation goes out to the simple rider who's out there just for the experience.

I started with the Target Company in 1993 when their Christmas theme that year was 'It's A Wonderful Life,' and they reunited the actors who played the Bailey kids. So we went all over and really had a blast getting the love from all of the fans and thought, 'Whoopty-doo, there's something going on here.'